Comprehensive Cancer Center, 10th Floor Conference Room, 10C
Wake Forest Baptist Medical Center, Winston-Salem, NC
Effective risk communication is essential in clinical care, biomedical research and public health. Yet there are numerous barriers to communicating risks in ways that patients and research subjects can readily understand and use in making health care choices. This presentation will explore the importance of effective risk communication, identify common challenges that professionals confront in communicating risks and propose strategies to improve risk communication.